CEO Jim Chambers and CTO Matthew Pryor

SACRAMENTO, Calif. – February 8, 2016 – Observant™, a worldwide leader in precision water-management solutions for agriculture, has announced the appointment of James A. Chambers as global Chief Executive Officer. Current CEO and co-founder, J. Matthew Pryor, will focus on the new role of Chief Technology Officer for the company.

Chambers brings an impressive list of business success stories to Observant.  Most recently he served as Director of Marketing for Bayer CropScience, where he implemented dynamic new strategies for Bayer’s $2+ billion portfolio of products. He had previously held a number of key leadership positions with John Deere Water, including Director of Global Product Management and Marketing.

Observant co-founder Pryor was instrumental in establishing and growing the company’s presence in the U.S. and Australia. His transition from CEO to CTO represents an important step in the company’s increasing emphasis on technological superiority. Observant has thrived under his executive leadership, and Pryor’s expertise and passion for innovation and technology strategy make him the ideal choice as CTO.

“It’s a tremendous coup for Observant to bring Jim Chambers onboard,” Pryor said. “For more than two decades, Jim has achieved outstanding success with every position he’s held – especially in water management – and we’re excited about what he can bring to Observant and how he can build on our momentum.”

Observant provides industry-leading, water-management solutions that increase productivity and profitability for farmers, ranchers and other agricultural customers. Using precise, real-time monitoring and automated control of available water resources, Observant helps growers optimize their operations. Whether that means better distribution of water and nutrients to a crop’s root zone, reduced runoff, improved crop protection or a range of other other benefits, the result is enhanced production and profit, and the smarter use of water.

“Matthew Pryor has a talent for identifying market needs and developing innovative and practical technology solutions,” Chambers said. “With the proven products Observant offers and the global leadership team we have in place now, the industry can expect even bigger and better things from us regarding the intelligent and efficient use of water.”

About Observant:

Observant is a world leader in providing in-field hardware and cloud based applications for precision farm water management. Recognizing the vital role of water in all aspects of farming, Observant provides innovative, yet simple solutions built for farmers with a focus on reliable, long term operation. Since the introduction of the revolutionary Observant C1 in 2004, Observant has maintained a relentless focus on driving agricultural productivity through the practical application of technology.

For more information about Observant, visit or call (877) 730-0700.